Must A Aspiring Content Creator Pal Cease Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: noticing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the work we create together can get us: an opening. I understand not all people enjoys being on camera, but often unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions support one another in small ways. I thought recording a short video now and then would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I cherish our friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Create some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Hannah Ponce
Hannah Ponce

Wildlife biologist specializing in tropical ecosystems, with a passion for sloth research and environmental advocacy.

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